After his first sip plunged him into a shot of espresso, he began talking about visual forms of storytelling – a single photo versus multiple frames through video.
Then, he referenced the created transactions that occur by means of written copy purposed to get your hand clicks.
To substantiate his latter points - Maceo Paisley - pulled this out of his satchel, and flipped its pages until he found the exact, physical paragraph.
Lit: Trust me, I’m Lying, Ryan Holiday
“You’re a writer, you got to read this!”