sm▪dlr [s-mid-ler] noun, verb, and adjective
1. a vowel-less acronym for the traditional coffee cup sizes – small, medium and large. 2. A universal and independent revolution in and beyond the cup. 3. As much a place as it is an action of documenting the feeling and people that create coffee shop culture.
format : smdlr is a web-magazine in photo essay and blog post form documenting indie coffee culture. it aspires to feature one coffee shop a month over a four day period and one roasting facility a month with a profile of one of its regulars.
every weekday, smdlr’s home page is dedicated to a new coffeetography™ photo slider featuring everyday people met in coffee shops all around the world.
coffeetography™ is new new (photo) journalism. it is photography, complimented by text, inspired by independent coffee culture. it is a visual response from connecting and communing with the people.
below, learn about the sections of smdlr and what you can expect each day of the week to introduce you to the coffee places and spaces that bring you community in and out of the cup.
smdlr by week, by specials, by section
smdlr specials
roastery special : documentation of a roaster and its roasting facility
coffeetography™: new new (photo) journalism. it is photography, complimented by text, inspired by independent coffee culture. it is a visual response from connecting and communing with people.
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smdlr by section
feature | latest coffee shop, roaster or special featured on smdlr
current culture | content recently brewed on smdlr
today | content brewed on smdlr today
regulars > coffeetography™ | lives in individual posts primarily on tumblr but appears also on smdlr, under the ‘current culture’ tab within the regular section.
fashion | style profiles of people smdlr encounters within the coffee shop.
exCerpt | coffee has an interesting way of showing up in our cultural conversation. appearing on the blog, exCerpt shows the appearance of coffee as a character in the everyday, followed by my thoughts on its relevance (mondays)
music | curated weekly playlist of songs heard in the coffee shop (tuesdays)
film | interviews/spotlight on filmmakers whose work encompasses an aspect of coffee culture
lit | suggested reading based on actually print books read by people in the coffee shop
art | interviews with artists whose work is exhibited in an independent coffee shop (thursdays)
n.e.w.s | curated round up of weekend, cultural events,around the world – in coffee shops or featuring coffee shops – to do friday – sunday (fridays)
Coffee Shop Feature Week
monday | Editors Note & Feature Coffee Shop Profile
an introduction to an existing independent coffee shop opened for at least a year. a documentary look via photo slide show and editorial copy based on personal observation and owner interviews.
tuesday | The Review
a documentary look at the coffee shop in 4 categories:
- FeelReel : the vibe of the coffee shop
- CupUp : reports on the coffee offerings from origin to roast and flavor profiles
- EatSweets : details edibles offered beyond the bean
- PlugHug : looks at the seating and surfing options within the coffee shop
wednesday | The Regular
A photo driven profile with a regular patron from the featured coffee shop.
thursday | The Route
A pithy neighborhood guide pointing locals and visitors to points of cultural interest in the community – by bike or foot – within a mile of the coffee shop.
road.sip | what i’m drinking and reading when I’m in a coffee shop (weekend)
siplipSaturday | saturday
there’s nothing like a Saturday in a coffee shop. it’s a prime moment to catch culture and community brewing in and out of the cup. smdlr feels that every coffee shop has a sound. stop in on Saturday to hear what smdlr imagines hearing while sipping in the coffee shop.

